Twice as Nice: Expedia Upgrades the 'ASAP: A Sudden Amazing Price' Promotion to Double the Daily Deals

Customers Can Save Up To 50% Off Retail Rates With's Exclusive 12-Hour Hotel Flash Sale, Now Offering Two Deals Per Weekday

BELLEVUE, Wash., Feb. 14, 2011 /PRNewswire/ -- Due to overwhelmingly popular response,®, the world's leading online travel agency, announced today that it is bringing back the ASAP: A Sudden Amazing Price™ promotion – this time with twice as many deals. Travelers will now have access to deals up to 50% off Expedia's everyday rates. Expedia® will feature two amazing deals each weekday.


"We were not surprised by the positive reaction to Expedia ASAP™," said Tim MacDonald, senior vice president and general manager, "We are always looking to create value and offer our travelers better deals. We recognize the importance of offering a diverse range of deals in the most accessible way and the Expedia ASAP™ is another way we are doing so."

The ASAP: A Sudden Amazing Price™ deals on feature a mix of hotels at popular destinations. The deals are hand selected based on what is currently in demand, and are easy to book.

Expedia ASAP™ promotions will now include two tailored deals, one for travelers from the eastern US and one for travelers from the western US.  However, all customers, regardless of location, can book either or both deals. "A deal is only a deal if it's relevant to you," said Jon Guljord, senior director, merchandising,  "We're offering another option every day to be more relevant to more travelers. America now has two reasons every day to take some well-deserved time off."

The daily Expedia ASAP™ deals are live and bookable for 12 hours, beginning at 12:00 PM EST / 9:00 AM PST and can be accessed via the homepage.

About is the world's leading online travel site, helping millions of travelers per month easily plan and book travel. (, 1-800-EXPEDIA) aims to provide the latest technology and the widest selection of vacation packages, flights, hotels, rental cars, cruises and in-destination activities, attractions, and services. With the Expedia Best Price Guarantee, customers can get the best rates available online for all types of travel.

Expedia,, ASAP and ASAP: A Sudden Amazing Price are either trademarks or registered trademarks of Expedia, Inc. in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners. ©2011 Expedia, Inc. All rights reserved. CST: 2029030-50

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SOURCE Expedia, Inc.

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